Why Pandora bracelets is no longer popular？

I wear my knock-off Pandora bracelet occasionally. It always looks nice but is a way to remember what (and who) I love. But none of my friend wearing their Pandora bracelets now, we used to pick the charm during weekends. What a memory

I think the target customer is changing? Idk. My 20 yo niece got one last year and my another 11 yo niece asked for one for Christmas this year. I shopped for her bracelet at a jewelry store that is a licensed Pandora retailer at our local mall. (not solely a Pandora store) I went in twice and both times the Pandora section had numerous customers. I was surprised bc I originally got my bracelet about a decade ago and haven’t worn it in a long time. I do however, wear my Pandora dangle earrings.